Introduction
In a groundbreaking move, Bharti Airtel, one of India’s leading telecom giants, has partnered with Perplexity AI to offer a free one-year Perplexity Pro subscription to its 360 million customers. Announced on July 17, 2025, this collaboration marks Perplexity’s first partnership with an Indian telecom provider, bringing advanced AI-powered search and productivity tools to millions at no extra cost. Valued at ₹17,000 annually, this offer is a game-changer for Airtel’s mobile, broadband, and DTH users. In this blog, we dive into the details of this exciting offer, how to claim it, and why Perplexity Pro is a must-have tool for students, professionals, and households alike.
What is Perplexity Pro?
Perplexity Pro is an AI-powered search and answer engine designed to provide real-time, accurate, and conversational responses. Unlike traditional search engines like Google, which list web pages, Perplexity delivers concise, well-researched answers backed by credible sources. It’s like having a personal research assistant powered by cutting-edge AI models such as GPT-4.1, Claude 4.0 Sonnet, and Google’s Gemini 2.5 Pro.
The Pro version offers enhanced features tailored for professionals, students, and heavy users, including:
- Up to 300 AI-powered searches per day for quick and detailed answers.
- Model switching to choose between advanced AI models like GPT-4.1 and Claude.
- File uploads and analysis for summarizing PDFs, Word documents, and more.
- Image generation powered by models like DALL·E for creative tasks.
- Perplexity Labs, a unique tool for building spreadsheets, dashboards, and web apps through AI-driven workflows.
This premium subscription, normally priced at ₹17,000 per year, is now free for Airtel users for 12 months, making it an incredible opportunity to leverage AI for productivity and creativity.
Airtel’s Partnership with Perplexity: A First in India
Airtel’s collaboration with Perplexity is a strategic move to democratize access to advanced AI tools in India, the world’s second-largest internet market. With over 390 million users (second only to Reliance Jio’s 475 million), Airtel aims to enhance its value proposition and compete in a fiercely competitive telecom landscape. Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, emphasized, “This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost.”
Perplexity’s CEO, Aravind Srinivas, highlighted the partnership’s goal: “This is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household.” The offer is available to all Airtel customers, including prepaid, postpaid, Wi-Fi, and DTH users, and can be claimed until January 17, 2026.
How to Claim Your Free Perplexity Pro Subscription
Claiming your free one-year Perplexity Pro subscription is simple and requires no credit card or payment details. Follow these steps:
- Open the Airtel Thanks App: Ensure you have the latest version installed on your device.
- Navigate to the Rewards Section: Look for the “Discover Airtel Thanks Benefits” or “Rewards & OTTs” section.
- Find the Perplexity Pro Offer: Tap the banner that says, “Get 12 months of Perplexity Pro worth ₹17,000 FREE.”
- Claim and Sign Up: Click “Claim Now,” verify your Airtel number, and sign in or create a Perplexity account using the same mobile number or email linked to your Airtel account.
- Activate Instantly: Your Pro subscription will activate immediately, granting access to all premium features across devices.
This offer is available to all eligible Airtel customers and does not auto-renew, meaning you won’t be charged after the 12-month period unless you choose to upgrade to a paid plan.
Why Perplexity Pro is a Game-Changer for Airtel Users
Perplexity Pro stands out from competitors like ChatGPT and Google Gemini by offering a conversational, source-backed search experience. Here’s why it’s a must-have:
- For Students: Conduct legitimate research, organize content logically, and get cited answers for assignments or projects.
- For Professionals: Plan itineraries, analyze documents, or generate reports in seconds, boosting productivity.
- For Households: Get quick answers for daily tasks, from recipes to travel planning, with a user-friendly interface.
- Cross-Device Compatibility: Access Perplexity Pro on mobile browsers, desktops, or tablets without a standalone app. Visit perplexity.ai to get started.
The offer’s popularity has already propelled Perplexity to the number one spot on the Apple App Store in India, surpassing ChatGPT, signaling its growing adoption among Indian users.
Key Benefits of the Airtel-Perplexity Partnership
This partnership offers several advantages for Airtel users and the broader Indian tech ecosystem:
- Cost-Free Access: Enjoy a ₹17,000 subscription at no cost, making premium AI tools accessible to a wider audience.
- Enhanced Productivity: Leverage AI for research, creativity, and decision-making, saving time and effort.
- Strategic Move for Airtel: By bundling Perplexity Pro, Airtel strengthens its competitive edge against rivals like Jio, potentially attracting new subscribers.
- AI Democratization: Perplexity’s focus on local content, like cricket and entertainment, ensures relevance for Indian users.
Things to Keep in Mind
- Eligibility: You must be an active Airtel customer (prepaid, postpaid, Wi-Fi, or DTH) to claim the offer.
- Deadline: The offer is valid until January 17, 2026, so don’t miss out
- No Auto-Renewal: The subscription won’t charge you after the free period unless you opt for a paid plan.
- Support: For redemption issues, contact Airtel at 121. For platform-related queries, reach out to Perplexity at support@perplexity.ai.
Suggested External Link: Link to Perplexity’s support page in the phrase “support@perplexity.ai” for users needing assistance.
Why This Matters for India’s AI Landscape
Airtel’s partnership with Perplexity is a significant step toward making AI accessible to millions in India. As AI tools become essential for education, work, and daily life, initiatives like this empower users to stay ahead in a digital-first world. Perplexity’s focus on local content and its ability to handle complex queries make it a powerful tool for India’s diverse user base. Plus, with no payment required, it’s a risk-free opportunity to explore AI’s potential.
Suggested Internal Link: Link to a post like “The Rise of AI in India: Trends to Watch in 2025” in the phrase “India’s AI Landscape” to connect readers with broader trends.
Conclusion
Airtel’s offer of a free one-year Perplexity Pro subscription is a golden opportunity for its 360 million customers to experience the future of AI-powered search and productivity. Whether you’re a student, professional, or homemaker, Perplexity Pro’s advanced features can transform how you work, learn, and create. Don’t wait—open the Airtel Thanks App, claim your free subscription, and unlock the power of AI today!
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